Re: MD Advertising as a social control device

From: Enliten3@aol.com
Date: Wed May 23 2001 - 15:29:06 BST


Hello Evolve, new members, and all:
Let me start by stating I am NOT unsubscribing, and wonder what in the world
caused that mini-exodus. I well remember the "oat" craze, and what made
Quaker's campaign doubly effective was the fact that they used the
grandfatherly character actor Wilfred(sic?) Brimley (Cocoon, The Natural) to
push the product in a wonderfully Reagan-esque manner (don't say anything,
I'm Republican too). As I am approaching an age where (evolve's
quote)"detrimental effects on other bodily functions, such as bowel
movement(s)" is beginning to be a concern, I ran out and bought my first box
of Quaker Oats, thinking I had been doing my system a disservice through
years of unenlightened Raisin Bran abuse. And then to find out I'd been
hoodwinked by Madison Avenue! I think it was shortly thereafter that the
media jumped on a new "study" that indicated that females in the classroom
were being shortchanged in the classroom, vis a vis the teacher being more
likely to call on male students who raised their hand as opposed to females,
females suffering from rampant low self-esteem, and a variety of other
supposedly verifiable allegations that proved the system was stacked against
all of womanhood. A few months later the truth came out that it was the work
of a small feminist-oriented activist group that basically distorted the
actual study, e.g., indeed young females felt low self-esteem but the males
exhibited similar stats, or they downright lied in that it wasn't true that
teachers are more likely to call on males as opposed to females. I guess my
point is that any (and possibly all) special interest groups, corporations,
entities, are capable of bullshitting us in the name of profit, power, etc.
Perhaps this is the nature of our beast. I also read recently that there has
never been one scientific study proving that salt has a detrimental effect on
health, yet a significant portion of the Bureaucracy developed and exists on
this false assumption that we take as doctrinal. The courts are capable of
multimillion dollar judgments against greedy corporations that manufacture
breast implants that harm females (again not one ounce of proof) or that dare
to serve their coffee hot (the infamous million-dollar spill against
McDonald's). I sometimes think Truth is anathema to the human condition.

Clarke

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