RE: MD Pirsig's hypocrisy

From: Lawrence DeBivort (debivort@umd5.umd.edu)
Date: Wed Jul 04 2001 - 19:48:03 BST


> As for being the best you can be, join the U.S. Army. That's their
> motto--the point being you don't need the MOQ to inspire you to
> excellence.

You may be interested to know that that slogan -- "Be all you can be" -- was
quite consciously developed for the US army by a group of people who were
quite familiar with Pirsig (and Korzybski). It was thought that the slogan
would help create a culture of change within the army. It took several years
before it 'took' and became an official part of the army culture.

Lawry de Bivort

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