Hi Dewey
I think this is exactly what I've been talking about in another thread
Look up Edward Bernays and Walter Lippman on Google
Rod
on 19/3/02 2:16 pm, Dewey Doerson at deweydoerson@yahoo.com wrote:
> Pirsig Theory - The quality moment is the immediate
> flux of life, the moment where subject becomes aware
> of the object. Translate this into business and I get
> - Subjects are customers willing to pay for the
> quality experience the object enables them to have.
> e.g. Paying for the quality moment of tasting a
> muffin.
>
> Does anyone have any thoughts along these lines or
> know of any books that expand on the above thought?
>
> Thanks
>
> Dewey
>
>
>
>
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