Dewey, Gavin
A related book is "Economics as if People Mattered" - I think it is
subtitled "Small is Beautiful" by Schmaker.
Ed
----- Original Message -----
From: "Dewey Doerson" <deweydoerson@yahoo.com>
To: <moq_discuss@moq.org>
Sent: Tuesday, March 19, 2002 9:16 AM
Subject: MD Pirsig applied to business
> Pirsig Theory - The quality moment is the immediate
> flux of life, the moment where subject becomes aware
> of the object. Translate this into business and I get
> - Subjects are customers willing to pay for the
> quality experience the object enables them to have.
> e.g. Paying for the quality moment of tasting a
> muffin.
>
> Does anyone have any thoughts along these lines or
> know of any books that expand on the above thought?
>
> Thanks
>
> Dewey
>
>
>
>
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