Re: MD The MOQ makes inroads

From: David Harding (davidharding@optusnet.com.au)
Date: Sun Nov 02 2003 - 10:28:47 GMT

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    Hi Platt,

    Platt's original comment:
    From just the brief description above, two ideas jump out -- "substance
    of style" and "aesthetic imperative" -- immediately connecting in my
    mind to "quality as real as rocks" and "the aesthetic nature of the
    conceptually unknown."

    David H said:
    I don't think that quality is 'style' or even 'substance of style'.  Pirsig
    talks at lengths in ZMM about classical ugliness with 'romantic aesthetic
    style' as that which is patched on to give something the Appearance of
    quality.

    David H also said:
    I'm not sure of the precise history of the word Style so I looked it up in the
    dictionary and formed an ad hoc one to get a better idea..

    Style n
    1. An instrument used by the ancients in writing on tablets covered with wax,
    having one of its ends sharp, and the other blunt, and somewhat expanded, for
    the purpose of making erasures by smoothing the wax.

    2. Mode of expressing thought in language, whether oral or written;
    especially, such use of language in the expression of thought as exhibits the
    spirit and faculty of an artist; choice or arrangement of words in discourse;
    rhetorical expression.

    3.  a way of expressing something (in language or art or music etc.) that is
    characteristic of a particular person or group of people or period; "all the
    reporters were expected to adopt the style of the newspaper"

    Remember Rhetoric in ZMM?  Style is an offshoot term, its manifestation from
    an ancient writing instrument into another term for rhetorical expression
    and nowadays you can do just about anything in a particular 'style' .  This
    style, as I have said, is patched on because since Plato people have sought
    to define the good and where possible subordinate it intellectually which is
    thus increasingly strangling quality and producing 'forms' of classical
    ugliness.  And so as people have become progressively alienated from 'the
    source of all things' the result has been a desperate attempt to reclaim this
    with 'style' or as Pirsig puts it in Chap 25..

    "The result is rather typical of modern technology, dullness of appearance so
    depressing that it must be overlaid with a veneer of 'style' to make it
    acceptable."

    Platt replies:
    I think Pirsig rejected his negative opinion of style..
    "From that original perception of the Indians as the originators of the
    American style of speech had come an expansion. The Indians were the
    originators of the American style of life."

    David H responds:

    Ahh! Yes, Style like Rhetoric outside of SOM has much better meaning. From a
    non SOM based Quality or American Indian perspective style is not an after
    thought to hide blind classical ugliness, it's just the way you do
    something..

    However, I think that although the American style of life originated from the
    Indians it is still European SOM based, which brings with it the coined
    'negative' aspect of style and so as Pirsig says in Lila in Chapter 3
    "Within each American these conflicting sets of values still clash".

    Which brings us back to your comment that "substance of style" was a direct
    connotation to Quality. To me it appears that while Virginia Postrel was
    using this rhetorical display to make style appear as real as rocks, what it
    has in fact done is given an excellent example of how she's used SOM based
    Aristotelian language to do so, aka "substance of form" - where the style is
    thrown atop the ugly form to make it look pretty. That is, she couldn't
    possibly be talking outside of SOM.

    Platt also said:
    I think it's clear that Pirsig rejected his Classic/Romantic division as
    described in ZMM.

    David H replies:

    Right, he rejected it as the best way to divide quality, but I think it was
    the way in which he discovered the quality concept within Western SOM culture
    and all of it's isolation problems to begin with.

    Regards,

    David H

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