Re: MD Where the ads take aim

From: ian glendinning (psybertron@gmail.com)
Date: Wed Nov 09 2005 - 09:49:32 GMT

  • Next message: siddhartha gautama: "RE: MD Quality, subjectivity and the 4th level Part 1."

    Hi Erin,

    You may be right about who coined relationalism, I just recall it from
    an exchange with Rebecca, but it's immaterial to the discussion. The
    concept was brought into discussion.

    Paranoia ? You're right, but situation normal I think. I made some
    points before about the significance of silence - threads and points
    that go unanswered - and the opposite conclusions that could be drawn
    from that. In general I suspect life is just too short to respond to
    every item of potential interest.

    Before I answer your Nike question, just one clarification of my
    position. Dissenters vs supporters. You know I'm not one for
    dichotomies - every shade of grey has some validity. My only point is
    given that life is too short to follow every line of argument, some
    "honesty" is needed in where people are coming from (and headed to) so
    that we can make informed choices about where to expend our efforts.
    That said - if MD was all critical discussion and no promotion /
    synthesis - MoQ would not get very far.

    The Nike question - I think there are two separate points - Ad's and Brands.

    The Ad's can be on the same plane as Rembrandt or Warhol (or Sargeant,
    for Platt) as creative arts, and clearly "the buddha quality can rest
    in them". (The most recent Sony bouncing coloured balls in SF comes to
    mind.)

    But the Ad's (and logos) represent the "Brands" and the brands are
    something different. They are about market power in global economies,
    and there we have a whole lot more complex issues about their quality
    ... hence the debate.

    (I was being facetious in my final remark about the siginificance of
    adbusters itself. The real point was Ant's about making and exposing
    connections.)

    Ian

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